In support of the all-new 2012 Subaru Impreza, Subaru has launched its First Car Story campaign. This campaign features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video – all at their campaign hub FirstCarStory.com. Users can set their story to music and narrate it with their own voice. Then through Facebook, Twitter, or email users can share their video with family and friends throughout their social network.
“Everyone loved their first car, no matter how bad, beat up, or borrowed, That first car became a new chapter in life or a ticket to freedom and first car stories are often the most memorable stories we have,” said Alan Bethke, director, marketing communications, Subaru of America. “The First Car Story campaign provides a creative outlet for reliving those unique, funny, unforgettable car experiences anyone who had a first car can relate to.”
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