In our article, “6 Reasons to Buy from a Car Dealership,” we noted benefits for you as the buyer and owner of shopping for a new car at a car dealership. These benefits include shopping convenience and choice, the personalized finance options that dealers can offer, and customer service during and after the sale. Automotive News recently published an article that is the 7th reason to buy from a car dealership – because the money you spend doesn’t just go back into the dealer’s pocket; it also goes directly back into your community. In addition to employee salaries, dealers are historically big donors to local causes, like sponsoring the high school marching band or fundraising for local nonprofit organizations.
Bill Wolters, president of the Texas Automobile Dealers Association, who was quoted in the article, noted that dealers in Texas routinely sponsor items such as high school stadium scoreboards and have donated land for public parks and schools. In talking about about dealership giving in general, Wolters said, “Texas is not unique; it’s all over America. It’s what car dealers do.”
Here are some other examples from the article on how dealers give back to their communities:
- A July 2010 Automotive News informal survey showed that 70 percent of the 132 dealers responding reduced giving during the recession, but half of that group has now restored some or all of their support. These dealers noted that some of the causes they support include youth sports, marching bands, shelters for battered women, and hospitals. Many also give away new or used vehicles to causes.
- Of these 132 dealers, about one-third donate more than $50,000 annually to charities and causes in their communities and almost 20 percent donate more than $100,000 annually.
- Dealers also give to the National Automobile Dealers Charitable Foundation, which has donated more than $10 million to educational, health care, and emergency relief programs across the country since its founding 35 years ago.
- Other dealers helped sponsor a “sober night” for a local high school, hosted and participated in fundraising events for the United Way, and have programs to provide matching funds when dealership employees donate to causes.
What does your local dealership sponsor in your area?
What other reasons are there to buy from a car dealership?
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