Recognizing how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate website traffic Nissan is celebrating their success as one of the top brands on Twitter. Nissan’s Facebook community also recently exceeded 500,000 fans. Their YouTube channel also celebrated a recent milestone by surpassing over 10 million views.
Last week Nissan ranked #8 on the list of Top 15 Brands on Twitter for 2011. Nissan is the only automotive company on the list and is in good company with brands like Twitter itself, Apple, and Nike. Nissan currently converses with more than 75,000 Twitter followers combined, across accounts for the brand @NissanNews and vehicle models @NissanVersa, @NissanJuke, @NissanQuest, and @ NissanLEAF.
Not only has Nissan exceeded 500,000 fans on Facebook they also lead in interactions per fan, clearly indicating an engaged community. “It is not just about the most number of fans for us,” said Erich Marx, Director of Social Media and Interactive Media. “We are more interested in the engagement; the interactions the fans have with the content we share. We want to use social media in one of the best ways possible: a two-way communication with potential and current customers.”
Nissan’s social media success is just the start of another successful year for the Japanese auto maker. “We look forward to using this momentum [Twitter success] to lead our new product launch efforts in the months to come,” says Jon Brancheau, vice president.