We’ve been blogging a lot about distracted driving, and that’s because there seems to be no shortage of news on the subject.
The latest news is that the Alliance of Automobile Manufacturers has developed a set of “Driver Focus Design Guidelines” to help encourage automakers design better and safer connectivity technologies in their cars. (www.autoalliance.org/driverfocusfacts)
“Digital technology has created a connected culture in America that has forever changed our society,” said Dave McCurdy, president and CEO, Alliance of Automobile Manufacturers, in a news release. “Managing technology is the solution, and that’s why automakers developed Driver Focus Design Guidelines to help drivers keep their eyes on the road. Drivers are going to have conversations, listen to music and read maps while driving, and automakers are helping them do this more safely with integrated connectivity technologies.”
The Alliance supports technologies that are integrated directly into the vehicle by the automaker because they can be designed in a way that helps the driver keep focus. A basic premise of the Driver Focus Guidelines is that the driver’s attention in using a connectivity device – satellite radio or cell phone, for example – should take no longer than what it would take to tune an older-style radio.
They also support “no phone zones” to help encourage a more rapid transition to hands-free cell phone usage.
The Alliance of Automobile Manufacturers includes BMW Group, Chrysler LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, and Volkswagen.