MINI Clubvan Concept to be Revealed

CarLocate Team, February 21, 2012, 05:08PM

The MINI Clubvan-based concept car is scheduled for its world premiere at the Geneva International Motor Show 2012.  This new concept car paves the way for an innovative vehicle concept without parallel in the premium small car segment. The MINI Clubvan combines the driving fun for which MINI is renowned with increased load-carrying capability.

The closed-off load area behind the front seats and the opaque rear side windows of the new concept set it apart from the MINI Clubman. The MININ Clubvan Concept makes the perfect delivery solution – for example – a car in the mould of the MINI Clubvan Concept would fit excellently into the fleet of a fashion designer, art gallery owner or catering service.

Limiting the car to 2 seats creates the capacity its owners will need on a day-to-day basis, as well as opening up a whole new world of customization potential. The load area reaches from the split rear doors right up to the partition grilled behind the two seats. The totally level floor makes full use of the interior’s depth.  Like the MINI Clubman, the MINI Clubvan Concept is a five-door car with a twist. Two front doors for the driver and front passenger, two side-hinged doors at the rear and the rear-hinged Clubdoor on the right-hand side create comfortable access to the interior.

Impressive practicality and the brand’s time-honored style lend the MINI Clubvan Concept its unmistakable character. This concept car is the first premium model in the small-car-based van segment.

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London Inspires MINI’s 2 New Models

CarLocate Team, January 23, 2012, 10:14AM

Drawing inspiration from Olympic host city London, MINI introduces two new special-edition models to spread contemporary London around the world. These new special editions are based on the MINI Hardtop and boast exclusive equipment and tradition-laced titles.

The new models – the MINI Baker Street and MINI Bayswater – will go on sale in spring 2012. The MINI Baker Street embodies the youthful, fresh and innovative trend-setting style of the brand while the MINI Bayswater focuses primarily on the sporting verve and agile handling for which the MINI brand is known.

Both special-ediotion models will be produced over a limited period and will be sold worldwide. The MINI Baker Street can be ordered with the MINI Cooper engine and the MINI Bayswater is available as a MINI Cooper and MINI Cooper S.

The MINI Baker Street is an “individualist with a taste for extravagance” and is its name is synonymous with the address of a certain fictional hero known to both visitor and locals of London.  It is 125 years since Sherlock Holmes author Arthur Conan Doyle, released his first story with the master detective in the title role.

The MINI Bayswater wears its inherent sporting elan and extrovert style very much on its sleeve. This model takes its name from an extremely vibrant area of London.  Bayswater is best known for its unusually high density of bars and restaurants, not to mention the adjacent and famous Hyde Park. MINI is returning to the London theme to further accentuate the link with both home country and fascination surrounding the London lifestyle.

Both the MINI Bayswater and MINI Baker Street are following in the tire tracks of a naming tradition begun by the classic Mini and reprised more recently with the MINI Camden, MINI Mayfair and MINI Clubman Hampton special editions.

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MINI and Banana Republic Announce New Campaign

CarLocate Team, December 12, 2011, 08:50AM
MINI USA and Banana Republic have announced the launch of “Gifts come in all Sizes,” a campaign that is not only fun for shoppers, but also gives back to local communities this holiday season. As part of the campaign, Banana Republic customers will have the chance to win one of five MINI Coupe vehicles and donate toys to the Boys and Girls Club of America that MINI Coupe will deliver from select Banana Republic locations. 
 
An extension of the campaign continues on Banana Republic’s Facebook page with a “Gifts Come in All Sizes” game, which will be live from December 2-24, 2011.  Fans are encouraged to play the game daily for a chance t o win a year-long lease for a MINI Coupe, Virgin America flights, Banana Republic shopping cards and donations to the Boys and Girls Club of America. 
 
“This partnership with Banana Republic is another example of MINI taking a different approach to our marketing efforts,” said Tom Salkowsky, Manager of MINI USA Marketing.  “It
allows us to engage in helping our community, and extend that opportunity to customers and fans alike.”

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Author: CarLocate Team

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