2012 Total Cost of Ownership Awards

CarLocate Team, February 14, 2012, 08:40AM

Presented at the Chicago Auto Show, the Kelley Blue Book 2012 Total Cost of Ownership Awards honor individual winners in 21 different market segments as well as two overall brands.  Total cost of ownership for each car, truck, SUV, and minivan includes their fair purchase price, projected depreciation, financing costs, insurance costs, and state fees, as well as the anticipated total cost of fuel, scheduled maintenance and repairs.

   The overall brand winner of the Total Cost of Ownership honors is Kia. Kia models are seen as a strong bargain when it comes to ownership with their stylish and fun-to-drive options such as the Soul, Sorento, and Optima.

 The best luxury brand winner is Audi. Audi holds it cost-to-own value tight throughout its entire life cycle because Audi appreciates its customers and respects their cash.

Below is the list of winners in each automotive category:

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Auto News Roundup: Automaker Contests

CarLocate Team, February 10, 2012, 05:28PM

Ford Focus ST Challenge

Ford is giving fans of the all-new Focus ST a chance to put the high-performing hatchback to the test in a competition that will send the winning driver to the ESPN summer X games.

The competition puts drivers into the seat of a Focus ST driving simulator at auto shows across the country – the participant with the fastest lap time will win a host of awards; including an invite to the ESPN summer X games for a meet-and-greet with drivers of Ford’s Octane Academy.

“This is the perfect way to generate awareness for our ST brand; the Focus ST simulator is tuned with the specs from the actual car, so people can get a true feel for the dynamics of ST performance,” said Lisa Schoder, ST Marketing manager.

The challenge will be live on the Focus Facebook page, where a leader board will be posted from each show the challenge visits.

Lexus Eco Challenge – Second Round Winners Selected

In the fifth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it, sixteen student teams from 11 states have been named winners in the second round.

The winning teams have secured an invitation to participate in the Final Challenge with a chance to win one of two $30,000 grand prizes and eight $15,000 first-place awards.

“The thought and effort that these teens put into each Lexus Eco Challenge submission is truly inspiring,” said Mark Templin, Lexus group vice president and general manager. “At Lexus, we’re proud to give them the opportunity to show their capabilities to others as well as discover their own potential to improve the environment around them.”

Kia Customer Loyalty Contest

Share your story about a positive Kia dealer service experience, overall Kia vehicle quality or Kia ownership loyalty and you could win a trip to Korea, visit a Kia manufacturing facility and attend a Korean culture tour.

For a chance to win customers can enter via Kia’s Facebook or Twitter pages and just for following Kia on Twitter and tweeting about the contest you could also be entered for a chance to win $100.

The best 16 essays will be chosen by a group of judges and then posted for public voting on the contest website.

Honda CR-V Leap Year Contest

Creating a Leap List not only will get you moving on to your next big leap in life it may also help you win a new Honda CR-V.  Honda has announced The CR-V Lead Year Contest where one lucky grand prize winner will receive an all-new CR-V plus a year’s worth of gas.

You can log on to Honda’s Facebook page to start your Leap List and then enter it in the contest. List entries will be judged by Honda’s panel based on activity, variety, and feasibility; plus it doesn’t hurt to have a couple activities on the list that involve the use of a vehicle like the all-new CR-V. Fifty finalists will be chosen and then voted on by the Leap List community to determine the grand prize winner and runners-up.

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Commercials from Super Bowl XLVI

CarLocate Team, February 7, 2012, 11:30AM

Super Bowl XLVI was an exciting game with exciting commercials. From a close finish to the game, furry dogs and vampires, to messages about “halftime in America” Super Bowl XLVI had it all. 
If you missed any or just want to check out your favorite again and again – here you go!

Don’t forget to also check out the ads from 2010 and 2011.

Chrysler – “It’s Halftime in America”

Volkswagen – “The Dog Strikes Back”

Kia – “A Dream Car. For Real Life.”

Hyundai – “Cheetah”

BMW – “The Close Call”

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Author: CarLocate Team



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