Kia Motors America, easily distinguishable with their hamster-jamming commercials, will be the “Official Vehicle of the 2012 Vans Warped Tour.” This marks the fifth consecutive year for Kia as the Official Vehicle of the Punk and Indie Rock Music Tour. 

This tour will entertain concertgoers in 40 U.S. cities, and Kia is set to make the most of their partnership by sponsoring the two main stages – the Kia Soul Stage and Kia Rio Stage – and using the stages to display the new 2013 Kia Soul urban passenger vehicle.

Kia also will connect with revelers at the interactive Kia Soul Lounge, which features exclusive acoustic sets, autograph sessions, interactive music stations and giveaways. Here, fans can gather information on Kia’s lineup of fuel-efficient vehicles, like the 40 mpg 2013 Kia Rio and the 2013 Soul.

While enjoying the performances from the various bands and DJs, fans will have the opportunity to create their own music. A music station will allow people to mix their own 15-30 second beat, which will then be mixed into a comprehensive beat for that specific city and uploaded to the Kia Soul Facebook page. Like previous years, Kia Motors’ official Kia Warped Tour blogger, Steve Guttibinder, will provide fans with behind-the-scenes insights, videos, and photos, as well as answering questions from fans.

The Tour kicks off June 16 in Salt Lake City and will feature more than 90 punk, rock, hip-hop, rap, metal, rock, and electronic artists.

Kia Soul

When looking at either total sales or market share, you’ll find that the 2012 Nissan Versa continues to dominate the competition in the hot U.S. sub-compact segment. For the month of December alone the 2012 Nissan Versa’s sales almost doubled that of the nearest competition – representing a 24.2 percent share of the market, among 13 other nameplates. The 2012 Nissan Versa Sedan also set an all-time sales record for the calendar year of 2011. 

“The new Versa Sedan has hit a sweet spot with sub-compact buyers, offering the most legroom, most headroom, and most trunk room per dollar, along with the lowest starting M.S.R.P. in America of just $10,990,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc.

“It’s great to be the vehicle that everyone is chasing – though with standard Versa Sedan innovations…we don’t foresee the gap closing anytime soon.”

Beginning this month, FIAT will launch an all-new marketing and advertising campaign, the first since its return to the North American market. The campaign will combine broadcast, print, and digital media to focus on the brand’s key markets.

“This campaign captures the perfect combination of wit and charm and is designed to engage current and potential customers as well as increase brand and product awareness in key markets,” said Laura Soave, Head of FIAT Brand North America. “We are excited to introduce the FIAT brand and the Fiat 500 to a new generation of consumers.”

FIAT will introduce a new tagline, “Simply More” to define the Fiat 500 as everything you need and nothing you don’t.  It represents the notion that the simple things in life are treasures, alongside the thought that richness and fullness of a life well-lived is defined by one’s view of self-expression.

The brand’s first national television commercial, “Drive-In”, will air today on national and cable networks as well.  Check it out below!

The FIAT brand has celebrated its return to the North American market through various events such as the award-winning FIAT Gallery in New York.  The brand will continue to look to unique and exciting events that will engage their current customers and invite their opportunity for potential customers.