Are you looking for the best roads for driving in the world? What if you could have access to the best roads in your area, right in the palm of your hand? “The Ultimate Drive” is a new app offered by BMW Financial Services, and it’s the first time an automotive finance company has offered a Facebook app for this purpose.

Driving enthusiasts from all over the world are encouraged to discover and share exceptional driving roads and share their favorite routes with others. The app allows you to view stretches of road using the integrated Google Street View and features millions of miles of suggested driving routes, photos, detailed descriptions, and user ratings.

Looking to save some money? This free app is available to anyone, and if you are an existing BMW Financial Services customer (U.S. only), you are eligible for $700 off a new 2012 or 2013 BMW! All you have to do to claim this offer is reserve a test drive within the app, and you will receive a voucher for $700 off the first finance or lease payment - what a deal!

Hit the road and join a quickly growing community of people exploring, discovering and sharing the world’s ultimate drives!
 

BMW is supplying the official cars for the 2012 Olympic Games in London, England. Kicking off the Games on July 27th, BMW’s Olympic Livery will consist of several 3-Series and 5-Series models which will transport athletes and officials to their respective competitions.

In efforts to keep the Olympic Games as green as possible, BMW had to meet the strict emissions threshold set forth by the London Organizing Committee of the Olympic Games (LOCOG). To achieve this, BMW’s Olympic fleet will include hybrids, electric vehicles, diesels, and even bicycles. Approximately 4,000 units will be used by BMW at the 2012 London Summer Olympic Games.

In addition to being environmentally friendly, the BMW fleet of vehicles is quite eye catching. The uniquely festive and colorful designs will adorn each BMW vehicle participating in their Olympic Livery.

Set to make its debut later this month at the Beijing Motor Show, the BMW i8 Spyder makes waves as a gasoline-electric hybrid sports car. This eco-supercar follows the initial concept of the BMW i8 Coupe introduced in 2011 at the Frankfurt Motor Show.

The BMW i8 Spyder provides an open-top version of the carbon-fiber-intensive i8 line. The aerodynamic exterior and lightweight design create exceptional fuel efficiency. BMW is holding to claims that the combined city/highway fuel economy of the i8 Spyder is an impressive consumption of up to 78 MPG, run almost entirely in electric mode. The turbocharged 1.5-liter, three-cylinder direct-injection engine delivers up to 223 horsepower while being supported by a 131-horsepower electric motor to create a total system output of 354-horsepower and 406 lb-ft of torque.

The i8 Spyder is a full hybrid and capable of running on electric power, gasoline, or a combination of both. It also can run in front, rear, or four-wheel drive depending on which power source is used. The BMW i8 Spyder is scheduled to hit showrooms in 2014.