Nissan has announced an extended partnership with the Heisman Trophy Trust, the presenter of the annual Heisman Memorial Trophy in recognition of the outstanding college football player in the United States. Nissan began its partnership in 2005 and is now the exclusive “Premier Partner” in an agreement that runs through 2016.
Nissan will continue to support the charitable mission of the Heisman Trophy Trust as well as promote the Heisman Trophy Award through activities such as an exclusive Heisman Trophy Tour, consumer sweepstakes, social media, online activities, and other events.
“The Heisman Trophy, since it was first awarded in 1935, has recognized the top performers in college football. As a company that prides itself in delivering innovation and performance for all, it’s a natural association,” said Jon Brancheau, vice president, Marketing, Nissan North America. “The fan response to our Heisman-related activities has been tremendous.”
For our fans who are near the Detroit area today can go “tailgate” with the Nissan team and their special guest, Barry Sanders, and the Heisman Trophy, at Cheli’s Chili Bar downtown from 7p.m.to 11p.m. There will be food, beverages and friends as well as the BCS Championship game between the LSU Tigers and the Alabama Crimson Tide. Nissan will also make a special announcement about their future relationship with college football.