Wanting to create a vehicle as uniquely identifiable as their Gallardo and Aventador, Lamborghini plans to expand their brand to a different customer segment by introducing an SUV as their third model.
The Lamborghini Urus concept was put together after studying the Porsche Cayenne, BMW X6, and Range Rover Sport. However, a lot of the inspiration for this super luxury SUV came from the next-generation Audi Q7, which also happens to be in the Volkswagen Group with Lamborghini. While the Urus would share its rear suspension, electrical platform, and floorpan with the Q7 and Cayenne, Lamborghini would have complete control over creating a unique upper body structure to their SUV.
According to Lamborghini insiders, the decision on whether or not to proceed with production on the Urus will be made later this year after seeing how the vehicle is received at the Beijing reveal. If given the green light, the earliest possible launch date for the Lamborghini Urus would be sometime in 2016.