In 1987, the iconic Range Rover was officially introduced to the United States. To celebrate this magnificent milestone Land Rover will host a special celebration in conjunction with the New York Auto Show and will invite consumers to an urban off-road adventure. During this off-road adventure consumers will drive 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district.
The original Range Rover established a new market segment for dual-purpose vehicles that go almost anywhere and has been the platform for numerous technological innovations in the industry. It’s unmatched capability, rich heritage, and favored status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon.
In the past 25 years, the Range Rover has achieved an enviable position in the marketplace, and has been the choice of discriminating buyers for its prestige, panache, and performance. The latest success story is the launch of the award winning 2012 Range Rover Evoque. The all-new Range Rover Evoque has received over 90 international awards, including 2012 ‘North American Truck of the Year’ and the 2012 Motor Trend ‘SUV of the Year.’
“The outlook for the company in this its 25th anniversary year is strong and confident,” said Andy Goss, President, Jaguar Land Rover North America, LLC. “Our current product line is the strongest we’ve ever had and the U.S. consumer strongly embraces our brand. Today there’s a renewed focus, enthusiasm, and energy within the company,” said Goss.