Hyundai Introduces 2 New Styles for Elantra

CarLocate Team, February 9, 2012, 05:22PM

The Hyundai Elantra has already turned heads and made quite a presence in the small car market since its redesign for 2012 and Hyundai continues to be full of surprises with their release of both a sport coupe and five-door hatchback version of the award-winning Elantra.

Both the 2013 Elantra GT and Elantra Coupe made their debut at the Chicago Auto Show this week and are guaranteed to bring even more buyers to the Elantra line-up.

The new coupe version offers many of the same attributes as the sedan, but broadens the Elantras reach to youthful, sporty buyers who are willing to forgo four-door versatility for coupe design appeal.

The 2013 Elantra GT will compete with the Ford Focus, Mazda3, and Volkswagen Golf and will feature more interior volume than these models as well as unsurpassed fuel economy and Hyundai’s Driver Selectable Steering Mode.

The 2013 Elantra Coupe is expected to hit dealerships this spring and the Elantra GT will arrive later this summer. Both models are sure to bring even more buyers into the Hyundai brand.

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Lincoln Dealers Commit to Upgrade

CarLocate Team, February 9, 2012, 10:24AM

More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, creating a new sales and service experience for future Lincoln owners.

After a 2010 consumer analysis revealed that luxury car buyers have high expectations of more than vehicles when shopping for a new automobile, Lincoln has committed to changing their dealerships.   Consumers want and expect the retail environment to meet their design expectations as well as their needs – including open floor plans, well-appointed semi-private areas available for business or personal use, and digital technologies to help them save time and seamlessly access their digital lives.

The Lincoln team understands meeting luxury customers’ expectations extends beyond brick and mortar.

“We are reinventing every part of the business – from the vehicles to the ownership experience,” said Jim Farley, group vice president for global Marketing, Sales and Service.

The news of the dealers’ commitment to Lincoln builds on the brand’s product momentum; with their recent reveal of the all-new MKZ Concept  as well as their increasing sales over the past few months.

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Author: CarLocate Team

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