More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, creating a new sales and service experience for future Lincoln owners.
After a 2010 consumer analysis revealed that luxury car buyers have high expectations of more than vehicles when shopping for a new automobile, Lincoln has committed to changing their dealerships. Consumers want and expect the retail environment to meet their design expectations as well as their needs – including open floor plans, well-appointed semi-private areas available for business or personal use, and digital technologies to help them save time and seamlessly access their digital lives.
The Lincoln team understands meeting luxury customers’ expectations extends beyond brick and mortar.
“We are reinventing every part of the business – from the vehicles to the ownership experience,” said Jim Farley, group vice president for global Marketing, Sales and Service.
The news of the dealers’ commitment to Lincoln builds on the brand’s product momentum; with their recent reveal of the all-new MKZ Concept as well as their increasing sales over the past few months.