Honda Delivers Electric Fit

CarLocate Team, January 31, 2012, 04:18PM
Honda has begun handing over the keys to its all-electric Fit EV; the first three models have been delivered to Google, Stanford University and the city of Torrance, California. These three models were delivered in advance of the public introduction later this year. 
 
The first three models are part of a demonstration program to provide advanced research and driving feedback that Honda can use in the development of future Honda electric cars. Each of the three recipients have particular reasons for wanting this vehicle. Honda’s American operations are based in Torrance, California and the Fit EV will be passed around to various departments like management and parks and recreation – the goal is to learn whether an all-electric city fleet would be possible. 
 
Torrance is also hoping to become a city of the future by increasing public awareness about electric vehicles and evaluating a charging infrastructure for the city. 
 
At Google headquarters in Mountain View, California the Fit EV will become part of the G-fleet; alternative-power vehicles in the company’s car-sharing program.  Google will give Honda feedback on what multiple drivers like or don’t like about the car. 
 
At Stanford University the Center for Automotive Research will use the Fit EV as part of a research project involving behavioral aspects associated with the adoption of new technology. Drivers will be outfitted with electrodes, which will enable researchers to measure human reactions to the car’s noises and alerts. Gasoline and electric Fit will make up the Stanford fleet. 
 
The 2013 Fit EV will be available first in California and Oregon. Jessica Fini, Honda spokeswoman says these states were chosen “because they’re mainly ground zero for electric vehicles having the highest number of early adopters and charging infrastructures.”
 
Availability of the Fit EV will expand to some East Coast markets in spring 2013.  The vehicle is offered with a 3-year lease only at $399 a month. 
 
The Honda Fit EV is powered by a 92-kilowatt electric motor and a 20-kilowatt-hour lithium-ion battery.  The driving range is estimated at 76 miles on a charge in combined city and highway driving. 

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Suzuki previews 2012 Super Bowl Commercial

CarLocate Team, January 31, 2012, 09:34AM

Marking the second year Suzuki will advertise during the Super Bowl, they’ve released their 2012 commercial today on both Facebook and YouTube. This new video, entitled “Sled” emphasizes the premium features and unique all-wheel drive prowess of the 2012 Kizashi sport sedan.

Check out both Suzuki’s 2011 and 2012 Super Bowl commercials.

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Ford Plans to Triple EcoBoost Production in 2012

CarLocate Team, January 30, 2012, 02:02PM

In 2011 Ford offered their EcoBoost system in seven vehicles and in 2012 plans to increase the availability of this technology in 11 vehicles. This availability will triple the production capacity of EcoBoost-equipped Ford vehicles.  The expanded availability in high-volume models makes fuel economy more affordable for hundreds of thousands of drivers.

“EcoBoost expansion and availability in high-volume nameplates such as the all-new Ford Escape and Fusion will make this affordable, fuel-saving technology to the heart of the market,” said Ford Group Vice President of Sustainability, Environment, and Safety Engineering Sue Cischke. “Ford is committed to delivering class-leading fuel economy for our customers, which benefits the environment and helps the U.S. move toward greater energy independence.”

By the end of 2012, nine Ford models will deliver or are anticipated to deliver an EPA-certified 40 MPG highway or higher, with still more fuel-efficient vehicles on the way. Of the 11 market segments in which Ford competes, the company leads in fuel economy customer satisfaction in six, according to the latest J.D. Power and Associates APEAL study.

Ford’s electrified vehicle portfolio expands this year as well, with the introductions of the new C-MAX Hybrid, C-MAX energi plug-in hybrid, Fusion Hybrid, Fusion Energi plug-in hybrid and Focus Electric battery electric vehicle.

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Author: CarLocate Team

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