100% Electric Nissan LEAF Makes History with Pikes Peak Win

CarLocate Team, June 30, 2011, 04:04PM

Sunday, under beautiful blue skies the 100% electric Nissan LEAF and the Nissan off-road truck racing champion Chad Hord made history at the Pikes Peak International Hill Climb.  They are the first winners of the Electric Production Class. The LEAF completed the run with a time of 14 minutes 33 seconds for the 12.42 mile run. Even though the LEAF was virtually stock except for interior safety modifications and more aggressive wheels and tires, it out ran several competitors with highly modified internal combustion engines.

The race is run on a 12.42 mile course with 156 turns that begins at 9,390 feet and finishes at the 14,110 foot summit of Pikes Peak. As the drivers climb toward the summit, the thin air slows reflexes and saps muscle strength. The thin air also robs internal combustion engines of up to 30% of their power at the summit but the LEAF’s electric motor is not impacted by the thin air. It produces the same amount of power at the start and the summit.

The Nissan LEAF zipped from corner to corner in near silence other than the sound of squealing tires and the high pitched sound of a warning beeper installed at the request of the race organizers to warn spectators and workers.

“The LEAF was great fun to drive up the mountain” said Hord. “With the instant torque from the electric motor we were able to jump out of the many slow corners and the performance was very consistent from the bottom to the top since the electric motor wasn’t affected by the high altitude near the summit like the gasoline powered cars.”

According to Ron Stukenberg, senior manager, Marketing Communications, Motorsports, “This was an “innovative way to demonstrate that 100 percent electric vehicles perform very well in highly demanding situations like the Pikes Peak International Hill Climb.”

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How do Awards Influence Car Sales?

CarLocate Team, June 30, 2011, 08:36AM

Each year numerous awards are presented to automakers and their cars touting their safety, innovation, fuel economy and so many others.  But what do these awards really mean to the sales of vehicles?  Do these awards really have an influence on possible car buyers?

A study by AutoPacific proves that these awards do indeed have an effect on car sales. To get the results of this study Auto Pacific conducted an internet survey of 869 adults, asking them to gauge the importance of several purchase influencers including radio and TV ads, internet ads, magazines, direct mail, and awards, among others.

The results of the survey showed that awards based on safety ratings and awards based on owner ratings were the two biggest influencers in the decision to purchase a specific car. Forty-three percent of participants would be most influenced by awards based on safety ratings and 38% of new vehicle purchase decisions would be influenced by awards won based on owner ratings. Awards presented by magazines rounded out the top 5 influencers of purchasing decisions.

Awards based on safety ratings by the NHTSA attracted the attention of 73% of participants while awards from Consumer Reports would influence 65% of the study participants.
It’s clear from this study that how those in the industry and the general consumer rate vehicles both based on safety and performance can have a very large influence on what decisions car buyers make when looking for their next vehicle. It’s up to automakers to heed these results and continue to work hard to earn these influential awards.

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KISS Customized MINI Countryman Generate $129,000 for UNICEF

CarLocate Team, June 29, 2011, 03:54PM

Ready to form Voltron! Okay maybe not but another super group has formed up as KISS, MINI, and UNICEF are teaming up to take on tsunami devastation. KISS and MINI raised $129,000 in an eBay online charity auction in which four custom painted and autographed MINI Countryman vehicles were sold. After shipping costs are taken out, the money will be donated to UNICEF to help children in Japan and other disaster victims around the world.

The customized MINI Countryman have become instant collector’s items as they are autographed and come with their custom paint jobs. Gene Simmons (The Demon) said, “The new owners have the satisfaction of knowing that they not only have an instant investment that will keep growing in value, but every time they look at the car, they’ll also be reminded that the real value is knowing that their dollars helped children in the greatest need.”

KISS vehicle wraps can still be bought for those who are disappointed they missed the eBay auction.  They can be found at www.MINIUSA.COM/KISS or local MINI dealerships.  These new sales will also go to charity as well. Paul Stanley aka Starchild said, “The KISS Army is the greatest army in the world and when they heard the cry for help, they fought back in the best way that they knew how – with their wallets.” With KISS fans and MINI enthusiasts all over the world plenty of wallets have been opened already for this cause and more still answer the call to help.

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Author: CarLocate Team

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